Privacy Policy

Effective Date: 21/07/2026

At Infinite Iris Ltd, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices you have regarding your personal data.

Infinite Iris Ltd is the Data Controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Infinite Iris Ltd

Ashford, Kent, United Kingdom

Email: hello@infinite-iris.uk

Website: www.infinite-iris.uk

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Information We Collect

Depending on the services you use, we may collect:

Personal Information

  • Name

  • Email address

  • Telephone number

  • Postal address (where applicable)

  • Appointment details

  • Order history

  • Payment information (processed securely through our payment provider)

Iris Images

As part of our service we capture high-resolution photographs of your iris for the sole purpose of creating bespoke artwork.

Although iris images can be considered biometric characteristics, Infinite Iris does not use iris images for identification, authentication or profiling purposes. Your images are used solely for the creation of your chosen artwork.

Health & Photography Declaration

Prior to your appointment we may ask you to provide limited information relating to eye health or suitability for iris photography.

This information is collected solely to help ensure that participation is appropriate and safe and is not used for any other purpose.

How We Use Your Information

We use your information to:

  • Process bookings

  • Produce your bespoke artwork

  • Process payments

  • Deliver completed products

  • Respond to enquiries

  • Maintain customer records

  • Provide customer support

  • Comply with legal obligations

Where you have given consent, we may also use your information to:

  • Send occasional news and special offers

  • Request customer feedback or reviews

  • Showcase your artwork within our portfolio or social media

You may withdraw your marketing consent at any time.

Marketing Images

We will never use your iris images for advertising, our portfolio, website or social media without your explicit permission.

Your decision will not affect your booking or the service we provide.

Lawful Basis for Processing

We process personal data under one or more of the following lawful bases:

  • Performance of a contract

  • Compliance with legal obligations

  • Legitimate business interests

  • Your consent (where required)

Payment Information

Payments are processed securely through our payment provider.

Infinite Iris Ltd does not store your full payment card details.

Data Storage & Security

We take appropriate technical and organisational measures to protect your personal information.

Customer information and images are stored securely using password-protected systems with restricted access.

We regularly review our security procedures to help safeguard your information.

How Long We Keep Your Information

We retain customer records only for as long as necessary to:

  • Complete your order

  • Provide after-sales support

  • Meet legal and accounting obligations

  • Resolve disputes

  • Maintain business records

Marketing preferences are retained until you withdraw your consent.

Where appropriate, images may be securely deleted after a reasonable retention period.

Sharing Your Information

We only share your information where necessary to operate our business.

This may include trusted service providers such as:

  • Payment processors

  • Printing and fulfilment partners

  • Delivery companies

  • Accounting software providers

  • Website hosting providers

These organisations only receive the information necessary to provide their services.

We never sell your personal information.

Cookies

Our website uses cookies to improve your browsing experience and help us understand how visitors use our website.

These may include:

  • Essential website cookies

  • Analytics cookies

  • Performance cookies

Where required, you will be asked for your consent before non-essential cookies are placed on your device.

Your Rights

Under UK GDPR you have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your data (where applicable)

  • Restrict processing

  • Object to certain processing

  • Withdraw consent

  • Request data portability

If you wish to exercise any of these rights, please contact us using the details below.

Contact Us

If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact:

Infinite Iris Ltd

Email: hello@infinite-iris.uk

Website: www.infinite-iris.uk

Complaints

If you are unhappy with how we handle your personal information, we would welcome the opportunity to resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or the services we provide.

The latest version will always be available on our website.